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Strategy for a weird world. ​

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The world is rapidly changing and
getting increasingly weird. ​​

At Wierd(A)dvisory, we believe that the nature of advice and expertise is changing, and that being strategic calls for more diverse and creative​ problem-solving.​

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We are a strategy consultancy with
a focus on solving weird problems.​

What We Mean by "Weird"

We're living in a time of unprecedented change and complexity, which has resulted in unusual social, technological, and cultural phenomena.​

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Deeply ingrained norms, traditions, and organizational dynamics are increasingly being challenged, opening the door for odd and unconventional possibilities​

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Every organization’s culture and personality has quirks that exert an influence on decision-making, leading to peculiarities that need to be thoughtfully considered and managed.​

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We recognize that craftsmanship is missing in the mainstream advisory world; and strive to fill that gap with our plain speak, unconventional talent, and novel solutions. ​

Our clients tend to be people who share our values of prioritizing ​quality, reliability, and originality over brand prestige.​

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We partner with senior executives at some of the world's most respected companies and promising start-ups who face unique challenges arising from complex internal and external dynamics. ​

Our team is comprised of exceptional interdisciplinary thinkers and doers who are passionate about problems that are anything but ordinary.

Although we're based in Toronto, Canada, we are strong disciples of the future of work and service clients around the world.​

At our core, we're strategic advisors who value clarifying questions, disciplined decision-making, elegant design, structured collaboration, meaningful story-telling, and confronting hard truths head-on.​